Content Creation

1. Define a Clear Narrative and Brand Identity
2. Develop a Content Strategy
3. Create Foundational Content
4. Content Repurposing - Set up a team to repurpose blogs, speeches, and meetups into digestible social media posts, infographics, and podcast episodes for various platforms.
5. Memes for Change Campaign - Leverage social media to spread simple, viral messages about systemic issues (e.g., "GDP ≠ Progress"). Target platforms like Instagram, TikTok, and Twitter.

Community Building

1. Strengthen Onboarding Processes
2. Select Community Platform - We need a community space where people can see what is going on in the community. We need to have discussion threads, when people post, it should appear on the news feed. This will help people better understand how they can get involved.
3. Make explicit definitions for levels of engagement and what we are targeting. When we say “community” building, do we consider people who read our content, and understand that optimizing for only growth is bad, part of the community? How about those who think reputational markets are the best first step? Is it only people participating in in person conversations and meetups? Is it only people actually working on the problem and moving it forward?

   1. My (Brandon’s) thoughts are that we should not make it an exclusive, hard to enter group. Instead, we just have different categories of the community. This way, essentially anyone who wants to be a part of the community can be, regardless of their skills or education. This allows for much quicker scaling up in size and therefore with getting Objective Function into the zeitgeist.

      1. At the most inclusive level we would have something like “audience” who is not actively contributing to ideas or getting involved other than being exposed to our content.

      (some useful work on definitions is delineated here https://forum.effectivealtruism.org/posts/zQRHAFKGWcXXicYMo/ea-survey-2019-series-how-many-people-are-there-in-the-ea)

Developing Action Areas

1. Develop a clear plan of how to implement reputational markets
   1. Create explainer content
2. Strategic Partnerships Map - Build a map of key organisations, thinkers, and influencers in the areas of systemic reform, market dynamics, and global sustainability. Use it to prioritise outreach.
3. Form Partnerships for Collaboration
4. (Recommended by Brandon)
   1. Create a plan for enabling reputational markets.
      1. Identify a third party to partner with to host the “bets” on actions companies will take. Or, build own plan for how to host the platform
      2. Identify necessary components for it to work (minimum) and build outline of MVP
         1. Scores of companies displayed for general public and companies (mechanism for changing consumer choices and supply chain choices)
         2. Formulas for calculating company scores
            1. What will be done in the absence of bets / information?
            2. What is the minimum amount of information needed to have a score?
            3. How will certain actions be weighted against others in the absence of standardization?
            4. Will scores be based on future actions? Past actions? A blend? (it seems if betting is a part of it, the future will be used at least in part)
         3. Interface for forecasters to make bets
         4. What are the different “areas” that a company’s reputation will be graded on? Sustainability? Human Development Index (HDI. Health, Knowledge, Standard of Living)? Existential safety? Other measurements for human well being? Positive/Negative externalities?

Questions/Notes