At Objective Function, we’re redefining what success looks like in today’s world. Our name reflects the idea that, much like AI, humanity operates as a collective intelligence optimising for a set goal—currently, economic growth. However, this narrow focus often overlooks what truly matters: the well-being of people and the planet.
We address the root causes of the meta-crisis—a term for the interconnected environmental, social, and economic challenges threatening our future. By understanding the systems behind these challenges, we believe we can promote a holistic approach to progress, prioritising sustainability, human flourishing, and the health of all life on Earth.
Our Mission
We challenge the status quo by raising awareness and providing actionable steps to tackle the root causes of global challenges. Through understanding, collaboration, and personal growth, we aim to inspire a shift in how society measures success, fostering a future where true well-being is at the heart of everything we do.
Optimising the Lived Experience
Change begins with the individual. At Objective Function, we focus on optimising the lived experience of our members. By supporting each person in their personal growth and well-being, we create a community where everyone can thrive and contribute meaningfully. Our environment fosters growth, connection, and the pursuit of fulfilling lives, demonstrating what’s possible when we prioritise the right objectives.
Join Us on This Journey
Objective Function isn’t just a community—it’s a movement towards a better future. We’re here to inspire, educate, and collaborate on innovative solutions that can make a real impact. If you’re passionate about creating meaningful change and committed to tackling the challenges we face, then you’ve found the right place.
Start Exploring
Below, you’ll find links to key areas that will help you understand who we are, what we believe, and how we’re working to make a difference.